Visionary knowledge

As an Eye Care Professional, you invest years of education to develop and refine your expertise.

It is our mission to support and empower you in your journey. We will help you see what lies ahead: for your practice team and patients. Ultimately, this vision is what makes your practice thrive.

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Innovation
Industry insights
Publications
Running your practice

Blog

Innovation BHT
What is Binocular Harmonization Technology?

Progressive lenses were an amazing step forward in lens technology, but as we continue to innovate, there is more to learn and more ways we can refine our lens designs.

05/04/2021 5 min
Blog

Industry insights Digital Eye Strain
Progressive lenses and Digital Eye Strain

Digital Eye Strain is a modern problem that has emerged as we have changed how society works. We are glued to our computer screens and digital devices at home and work.

05/04/2021 7 min
Blog

Innovation Digital Tools
Automated centring like no other from HOYA

You’ll want to hang it on your shop wall as a contemporary design element. However, this sleek mirror is more than meets the eye. It’s actually Hoya’s new visuReal Master video centring system.

05/04/2021 8 min
Whitepaper

Publications Driving Lenses
HOYA releases new study analysing the benefits of driving lenses

Recently, Hoya published its peer-reviewed article based on its clinical research about the effect of lenses for driving on your patients’ visual functions.

07/02/2020 1 min
Blog

Running your practice Practice Growth
How to sell lens coatings

I know from my conversations with opticians that talking about and selling coatings to your patient/consumer is sometimes limited by time and the discussion often happens at the very end of the customer journey in your store.

03/07/2019 4 min
Blog

Running your practice Knowledge Advice
The importance of proper paediatric eyewear dispensing

There are nearly 1 billion people globally with near-vision impairment and it is estimated that 1 in 5 children wear glasses in the UK today.

11/10/2018 5 min
Blog

Is your Eye Care Practice ready for all of the changes in mobile?

The marketing world is quickly changing and mobile devices are a big reason why.

07/10/2018 4 min
Blog

Running your practice Advice Marketing
Calling vs. Texting: Which Is The Best Way To Reach Your Patients?

More and more professional organizations these days are weighing the pros and cons of calling or texting their patients. Eye care practices are no different.

23/09/2018 4 min
Blog

Running your practice Advice Marketing
5 ways Optometrist practices can delight patients

Five tips for eye care professionals to follow to delight patients and keep them coming back.

16/09/2018 6 min
Blog

Running your practice Advice
4 tasks you can automate to improve efficiency at your Eye Care Practice

Time and resources are limited at most eye care practices. Here are four administrative tasks you can automate to help be more efficient with time management.

05/09/2018 5 min
Blog

Running your practice Advice Marketing
3 ways for Eye Care Practices to improve capture rate

Patients have more ways to purchase lenses than ever before. Here are 3 ways you can keep them from purchasing lenses and frames elsewhere.

22/08/2018 4 min
Blog

Running your practice Advice Marketing
What do opticians need from their suppliers?

As an optician, your demands on your suppliers start with your customers’ demands on you. Good products and low prices are obvious but is it enough to build a successful practice? Are these the only things your customers ask for? Here is some food for thought.

11/08/2018 3 min
Blog

Running your practice Advice Knowledge
10 ways to engage employees at your Eye Care Practice

Engaged employees are loyal employees in your eye care practice, which helps set yourself up for employee retention, patient retention, and practice growth.

16/07/2018 4 min
Blog

Running your practice Advice Marketing
How opticians can create eyeglass customer retention plans

It is easier to increase revenue from existing customers than to get the same revenue streams from new ones. This is an old truth but still valid. So, what do you do to take care of existing customers? Here are a few tips for you.

01/07/2018 3 min
Blog

How opticians can offer a perfect fit with 3D

Have you ever come across that perfectly impossible face? There is no way you can find frames that go along with the prescribed lens. Your customer has started to realise that all the fashionable brands are out of the question. You and your customer are in a survival mode. Just find something that fits no matter how it looks. In a case like this there might be a solution for you, and more importantly, for your customer.

24/06/2018 3 min
Whitepaper

Female drivers on vision issues – what can we learn?

The glare of oncoming traffic, distracting reflections on a wet road, late night eye fatigue – we all experience these problems at one time or another. Such vision issues are common for those of us who drive. Few, however, speak up about them.

18/06/2018 3 min
Blog

Why the top Eye Care Professionals use social media

When it comes to Eye Care Practices, a strong social media presence is vital for obtaining, retaining and educating patients.

17/06/2018 4 min
Whitepaper

Specialty driving lenses – a promising future?

Do you drive every day? There’s a pretty good chance you do. In fact, a recent study in Germany, Spain and the UK suggests that more than 70% of those surveyed (between the ages 40 and 60) drive daily. For many of these busy drivers, sun glare, reflections, eye fatigue and other conditions can make it difficult to see well. Are specialty driving lenses the answer?

11/06/2018 3 min
Blog

5 ways to maintain and increase your knowledge as an optician

How do you manage to stay updated on the latest developments in eye care? You are running a practice and between customers you must do all the documentation and practical issues as well. Time is a limiting factor, right? Here are 5 ways that might help you.

06/06/2018 4 min
Blog

How to use quality as a marketing tool for your Eye Care Practice

Naturally, you know all the rules and laws you must comply with to run your practice. At the end of the day it boils down to patient and customer safety. You spend a lot of time with this so why not use it in your marketing? Here are a few tips for you.

20/05/2018 3 min
Blog

How to keep your skills sharp as an optical professional

In today’s fast-paced world, opticians and Eye Care Professionals need to do their best to keep up to speed with the latest techniques, developments and findings in the industry. This is especially important if you aim to provide a premium service and ensure that your discerning customers are fully satisfied in terms of performance, appearance and comfort.

13/05/2018 9 min
Blog

Patient Education: the key to practice growth

Education is a key part of avoiding commoditisation. Patients can’t diagnose their own vision problems, so they can’t determine which lenses are best for them.

12/04/2018 6 min
Blog

Our eyes weren’t made for screens. HOYA Sync III lenses are.

The most common way patients treat Digital Eye Strain today is by rubbing their eyes. This is neither a remedy nor a treatment – SYNC III Lenses are the solution to alleviate Digital Eye Strain symptoms.

08/10/2017 3 min
Blog

How can you explain eyeglass lens treatments to your customers?

How many of your customers turn down lens treatments because they do not see the benefits? How many think it is an unnecessary expense? Modern lens treatments do make a difference. Here are a few tips on how you can better explain them to your customers.

25/09/2017 3 min
Blog

An optician’s checklist for choosing suppliers

Your success is depending on how successful your optical suppliers are in supporting you. And, this is not only about product deliveries and tools, but rather about understanding the complete package of support that you need from your optical suppliers.

09/09/2017 1 min
Blog

Internet of things – threat or opportunity for opticians?

We have reached a point where the eye care business is flooded with smart and affordable technical developments. Your customers or patients will have access to tools that helps them to detect eye problems at home. What impact will this have on your work? Will it help or hinder?

06/09/2017 4 min
Blog

Is Digital Eye Strain the 21st century’s black plague?

In our current lexicon of overusing extreme adjectives like “epic” or adding “-magedon” to an event, like three inches of snow, it becomes difficult to figure out what is a real problem versus what is hype. I am not in “hype mode” when I say that Digital Eye Strain is an epidemic and becoming pandemic in our modern digital society.

30/08/2017 3 min
Blog

Screen time lies and Digital Eye Strain truths: how current are your questions?

Are you asking the right questions about screen time with your patients? What about symptoms related to Digital Eye Strain?

04/07/2017 3 min
Blog

How do spectacle wearers want to be treated in a digital world?

Are your customers buying eyewear online instead of visiting you? Do they use your shop for browsing products but take their business elsewhere? It is frustrating, right? Well, let’s have a look at what you offer that keeps you important and tips on what you can do…

31/05/2017 5 min
Blog

Trends in the Optical Industry

If you work as an independent Eye Care Professional it is assumed that the growing population, in combination with an ageing population, is expected to drive positive growth in the global eyewear market in the coming years.

19/04/2017 4 min
Blog

Can Eye Care Practitioners help make traffic safer?

The question may seem a little bit far-fetched. What does automobile traffic have to do with your practice? Well, you have already guessed that the common element is eyesight. Too many people keep driving when they shouldn’t due to poor vision. Eye Care Practicioners can make a huge contribution to traffic safety.

22/03/2017 5 min

Empower your patients’ lives, with the gift of clear eyesight

As your partner, we are dedicated to helping you achieve the practice you envision – every step of the way. Whether it is a patient who needs your care or one who looks to you for advice, we are here to help you shape the best patient experience. You can also count on us to help you run and expand your business. With education and insights for you and your team and by providing you with support, technology and systems to optimise your practice. We consider our partnership successful when you have everything you need: to empower your patients’ lives, with the gift of clear eyesight.

Your business partner

Outstanding products and excellence in service.

At HOYA, we are ready to answer any questions you might have, explore our potential partnership and hear the ideas you want to share with us. Get in touch with us by completing the form below.

Get in touch About HOYA

Visionary knowledge

As an Eye Care Professional, you invest years of education to develop and refine your expertise.

What is Binocular Harmonization Technology?

Progressive lenses and Digital Eye Strain

Automated centring like no other from HOYA

HOYA releases new study analysing the benefits of driving lenses

How to sell lens coatings

The importance of proper paediatric eyewear dispensing

Is your Eye Care Practice ready for all of the changes in mobile?

Calling vs. Texting: Which Is The Best Way To Reach Your Patients?

5 ways Optometrist practices can delight patients

4 tasks you can automate to improve efficiency at your Eye Care Practice

3 ways for Eye Care Practices to improve capture rate

What do opticians need from their suppliers?

10 ways to engage employees at your Eye Care Practice

How opticians can create eyeglass customer retention plans

How opticians can offer a perfect fit with 3D

Female drivers on vision issues – what can we learn?

Why the top Eye Care Professionals use social media

Specialty driving lenses – a promising future?

5 ways to maintain and increase your knowledge as an optician

How to use quality as a marketing tool for your Eye Care Practice

How to keep your skills sharp as an optical professional

Patient Education: the key to practice growth

Our eyes weren’t made for screens. HOYA Sync III lenses are.

How can you explain eyeglass lens treatments to your customers?

An optician’s checklist for choosing suppliers

Internet of things – threat or opportunity for opticians?

Is Digital Eye Strain the 21st century’s black plague?

Screen time lies and Digital Eye Strain truths: how current are your questions?

How do spectacle wearers want to be treated in a digital world?

Trends in the Optical Industry

Can Eye Care Practitioners help make traffic safer?

Empower your patients’ lives, with the gift of clear eyesight

Outstanding products and excellence in service.